Privacy Policy

Effective Date: 13/07/25

This privacy policy (the "Privacy Policy") is intended to help you understand how we collect, use, store, and share your personal data when you visit our website or interact with our services. This policy applies to La Prima, operated by Moor Ventures (CommV), BE 0757.827.148, with registered offices at Stijfselrui 47/5, 2000 Antwerpen, Belgium ("we", "our", or "us").


1. WHY THIS NOTICE

This Privacy Policy explains how we handle personal data through our website (laprima.shop), our marketing channels, and any services we provide. It applies to both registered and unregistered users. This includes any data collected when you:

  • Browse our website

  • Place an order

  • Subscribe to our marketing emails

  • Interact with La Prima on social media or via advertising campaigns

2. PROCESSING OF PERSONAL DATA

“Personal data” refers to any information that directly or indirectly identifies you. We process such data in accordance with the General Data Protection Regulation (EU) 2016/679 and other applicable data protection laws.


3. PERSONAL DATA WE COLLECT

We collect personal data in the following situations:

  • Website Use & Orders: When you place an order, create an account, subscribe to a newsletter, or contact customer support.

  • Marketing & Analytics: Through tools like Klaviyo, GA4, Meta Pixel, TikTok Pixel, Google Ads, and Pinterest.

Types of data collected:

  • Identity and contact information (e.g. name, email, phone, address)

  • Order and payment history (via Shopify)

  • Browsing behavior and marketing interactions

We do not knowingly collect personal data from individuals under 18 years of age.


4. HOW WE USE PERSONAL DATA

We use your data to:

  • Fulfill orders and provide customer service

  • Send email newsletters and promotions (with consent)

  • Analyze website use and improve functionality

  • Deliver targeted advertising and measure performance

  • Detect and prevent fraudulent activity

5. SHARING PERSONAL DATA

We do not sell or trade your personal data. We only share your data with third parties when necessary to operate our services. These include:

  • Shopify (eCommerce platform and payment processing)

  • Klaviyo (email marketing service)

  • GA4, Meta, TikTok, Pinterest, Google Ads (analytics and advertising)

All third parties act under our instructions and comply with data protection obligations.


6. INTERNATIONAL DATA TRANSFERS

If personal data is transferred outside of the EU (e.g., to the USA), we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to ensure your data remains protected.


7. SECURITY AND CONFIDENTIALITY

We implement industry-standard measures to secure your data, including SSL encryption, firewall technology, and limited access protocols. However, no digital system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.


8. YOUR RIGHTS

You have the right to:

  • Access, correct, or delete your personal data

  • Withdraw consent to marketing at any time

  • Object to certain types of processing

  • Request a copy of your data (data portability)

To exercise your rights, contact us at support@laprima.shop.


9. DATA RETENTION

We retain your personal data only as long as necessary for the purposes listed above or as required by law (e.g., tax and accounting regulations). Marketing data will be retained until you unsubscribe.


10. COOKIES AND TRACKING

We use cookies and similar technologies to:

  • Improve your browsing experience

  • Analyze website traffic and user behavior

  • Personalize marketing content

You can manage your cookie preferences through your browser or via our cookie settings banner.


11. CHILDREN’S PRIVACY

Our services are intended for users 18 and older. We do not knowingly collect data from children. If we become aware of such data collection, we will promptly delete it.


12. LINKS TO THIRD PARTIES

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We recommend reviewing their privacy policies before submitting personal data.


13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated effective date. We encourage you to review it regularly.


14. CONTACT US

If you have questions or concerns about this Privacy Policy, contact:

Moor Ventures (CommV)
Stijfselrui 47/5, 2000 Antwerpen, Belgium
Company Number: BE 0757.827.148
Email: support@laprima.shop